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"We wanted to run digital advertising, but were worried about HIPAA compliance. QuantaVista built our marketing and analytics tech stack and we saw a 20% increase in new patient bookings within 30 days."
Yes. Most standard conversion tracking for Google and Facebook Ads violates HIPAA privacy laws.
Yes. Only some analytics, CRM and marketing tools are HIPAA compliant, and conversion tracking requires a specific technical setup.
Yes. Depending on the nature of the violation, penalties can range from between $100 to $25,000 per violation. If you have conversion tracking incorrectly set up, every time you track a conversion, a violation may occur.