Our comprehensive HIPAA compliance assessment for digital marketing examines key areas including:
- Website and landing page privacy policies and data collection practices
- Email marketing and patient communication protocols
- Social media policies and content guidelines
- Use of tracking pixels, cookies, and other analytics tools
- Data storage and security for marketing databases
- Business associate agreements with marketing vendors
- Procedures for obtaining proper authorization for using PHI in marketing
- Staff training on HIPAA-compliant marketing practices
- Audit trails and documentation of marketing activities
- Mobile app and text message marketing compliance